Did you know that it's estimated that 70% of adults spend part
of their workweek playing video games? Gamification at its core is
about fun, rewards, and social exposure. Taking lessons from the
viral and engagement aspects of online games, gamification also
utilizes game play mechanics in nongame applications, particularly
consumer-oriented web and mobile sites. With components that
encourage people to adopt and share the campaign, gamification is a
fast growing trend that is being used to supercharge user
engagement, loyalty, and integration across multiple platforms.
Gaming is about understanding the drive that engages the player,
transforming ordinary tasks into fun and personally challenging
feats that leave the player feeling rewarded and desiring to get
their friends involved. Great games will successfully replace
boredom with intrigue and beat out the competition, keeping you at
the top of the game.