Search Engine Marketing
Search engines have catapulted internet usage over the last
decade by giving web surfers the ability to find the information
that they seek, quickly and easily. According to a May 2010 Nielsen
study, Google currently dominates the US search market with over
65% of the search market share. Harnessing the power of search for
our clients is key. Search Engine Optimization (SEO) is the process
of improving our clients' websites by incorporating keywords into
the content, tags and meta data to improve search engine rankings.
SEO also includes work that does not happen on the site including
working to increase relevant inbound links that point to the site
that we want to rank highly. These links help to increase natural
search rankings.